Ok, I hereby swear to myself, I will never never never buy anything online again, until I have first googled for coupons! Check out Promotion

I don’t know why on earth I haven’t done this before – always waiting and hoping for someone to send me a little 10% coupon by snail mail – when all along, right at my fingertips, I can take my pick of any number of promotions!


I doubted it – so went ahead and screened the coupons with a ‘fake’ checkout – and it’s for real!


DWR – Design Within Reach

Within reach? Ha, within reach for blue bloods possibly, but the only thing I’ve got is a loveable little blue collar honey 🙂

Cost restrictions aside, DWR, which is one of the greatest sources for finding ‘the real thing’ when it comes to modern and mid-century designs, is also one of the greatest sources of inspiration for modern design.

Yes, the likes of West Elm, Crate and Barrel, IKEA and company all provide us with wonderful, more affordable versions of these classic pieces, but at the end of the day, to purists, they’ll always be rip-offs. I’m not on my soap-box people, I’m scheduling my next IKEA visit as we speak, it’s just that I’m not pretending it’s anything other than a stylishly and affordably great little accessories place.

In fact, I’m pretty anti-soapbox, for I figure, if it weren’t for all these affordable versions that I would have grown so fond of, I would have ne’er shown the slightest interest in their origins! Think of it, but for the enthralling cheapness of this great Docksta table at IKEA ($150) I would have never thought to one day acknowledge the great minds and designs of the past century (to the tune of $2,352.00)!


DWR describes itself as “the source for fully licensed classics” which they mean as beingmanufactured by the company holding the license to the original design.”

Here’s some eye-candy from DWR, and some tid-bits of information DWR provides about their ‘original’ designs.


The Cherner Armchair:


‘Although a pioneer in prefab housing, Norman Cherner is best known for his molded plywood seating line he created for –and ultimately sued— the manufacturer, Plycraft. After telling Cherner that his design for what is now known as the Cherner® Chair (1958) had been scrapped, Plycraft’s owner continued to produce it, claiming himself as the designer. The Chair’s popularity soared when it appeared in Norman Rockwell’s 1961 painting “The Artist at Work” on the cover of the Saturday Evening Post. While Plycraft agreed to pay Cherner royalties, the line was out of production by the early 1970s. Then Cherner’s sons formed the Cherner Chair Company to revive the designs and produce them as their father originally intended.


The Noguchi table:

noguchiFollowing his apprenticeship with the legendary Constantin Brancusi, sculptor Isamu Noguchi began to experiment in environmental design, theatrical sets and later, product design. Noguchi created his first furniture prototypes for Herman Miller® in 1942 and went on to work with companies such as Steuben and Zenith. The Noguchi Table (1947) conceals nothing; revealing everything about the nature of simplicity. Two simple, smoothly shaped pieces interlock to form a tripod that supports a .75″ thick slab of transparent glass.


The Barcelona Chair:

barcelonaLudwig Mies van der Rohe’s Barcelona Chair and Stool (1929), originally created to furnish his German Pavilion at the International Exhibition in Barcelona, have come to epitomize modern design. Mies van der Rohe designed the chair to serve as seating for the king and queen of Spain, while the stool was intended to accommodate their attendants.


The LC4 Lounger (Le Corbusier):

lc4LC4 Chaise Longue (1928), dubbed the “relaxing machine,” is a lounge that mirrors the body’s natural curves while appearing to float above its supports. A tubular bow-shaped frame holds a bed of fabric atop a rectilinear steel base. The moveable frame adjusts along the base from upright to full recline with ease, anticipating later ergonomic furniture.


And lastly, remember the old $150 version at IKEA? Well here’s the ‘real deal’, the Saarinen Dining Table:


In a 1956 cover story in Time magazine, Eero Saarinen said he was designing a collection to “clear up the slum of legs in the U.S. home.” Later that year, he completed his Pedestal Table and Tulip™ Chair Collection (1956) and obliterated the “slum” by creating a cast aluminum base inspired by a drop of high-viscosity liquid.

Graphic/Sculptural – Iannone Design

Found the unique furniture artist/firm of Iannone Design while browsing, and loved the graceful forms and modern sensibility of the pieces. Was particularly enjoying this Ginko-print Shelving pair:


and this bamboo chaise, found compliments of purecontemporary’s blog


and this lovely graphic armoire – with doors made from the reclaimed stalks of sorghum (i.e. wheat!)